Masternaut Wins Frost and Sullivan Award for Competitive Strategy Leadership

Masternaut, the UK’s leading online Telematics Service Provider (TSP), has been awarded the 2007 European Light Commercial Vehicle Telematics award from Frost & Sullivan for Competitive Strategy Leadership. The Frost & Sullivan Award is presented to the company whose business strategy has resulted in significant gains in market share and the award recognises Masternaut’s ongoing commitment to delivering market-leading vehicle-tracking solutions. Over the last year and a half Masternaut has experienced considerable market growth through three essential acquisitions – increasing its customer base to over 1,500 clients and tracking over 40,000 assets.

Masternaut’s success in the Frost and Sullivan Awards follows a long period of commercial expansion. In June 2006, Masternaut acquired Bluefinger Limited, a vehicle and maritime telematics company, followed by Thales Telematics in February 2007. The acquisition of Amatics Limited in August of last year has now made Masternaut the key provider of telematics solutions to the public sector. Over this time, Masternaut has expanded with an increase of 60 per cent in the number of vehicles it tracks for its customers.

This is a rewarding time for Masternaut who also featured as part of Microsoft’s Digital Elite, a publication that reviews and recognises companies that have been most successful in their field through the use of leading-edge technology from an end-user perspective. Masternaut customer Marshall’s PLC were highly recommended for their use of strategic business information provided by Masternaut.

“The awards are a fantastic achievement for everyone who has contributed to our success and confirms our position as Europe’s leading telematics provider for Competitive Strategy Leadership,” commented Masternaut’s CEO, Bill Henry.

“Product development and our recent acquisitions are key elements of our strategic focus,” Mr Henry added. “Any business has to continuously improve its products and services in order to differentiate themselves, retain their customers and sustain long term growth. We have now taken lead positions in a variety of sectors including maritime, the oil industry and the public sector, because of this commitment to on-going development.”