If it isn’t broken, why fix it? Drivers seem busy, most of your customers are happy and profit margins are steady, so why should your business consider commercial vehicle tracking? Because few technologies offer such wide-reaching benefits. From direct cost savings to improved processes across departments and better customer service, here are 15 reasons to invest in business vehicle tracking systems and technology.

1. Improve road safety and reduce accidents

Fleets with vehicle tracking systems installed tend to be safer, as more aware drivers mean fewer accidents. One way to improve driver safety dramatically is by using an in-cab coach. This small device gives immediate feedback on unsafe behaviours such as speeding, harsh accelerating and harsh braking. A study of 9,000 LCVs compared vehicles using in-cab coaching against those that weren’t. The results showed a 53% speeding reduction in vehicles using the in-cab coach, reducing the risk of accidents and helping to ensure a safer fleet.

2. Reduce costs associated with running a fleet

The bottom line is always important. There are a number of ways that tracking fleet vehicles helps you lower costs – some of which we’ll look at later – but the most obvious place to start is fuel. Through better driving, less idling and improved optimisation, telematics improves your fleet’s efficiency, which has a direct impact on fuel reduction. We’ve found that telematics can save a business an average of £660 per vehicle, per year, of which fuel is the highest contributor at £240.

3. Increase service excellence & customer satisfaction

Having more control over your fleet means being able to provide a better service to your customers. If you know the locations of your vehicles, you can provide more accurate arrival or delivery times to your end customer. Plus, by making your fleet more efficient you’ll be able to fit more tasks into a day, improving turnaround times and ultimately, customer satisfaction.

4. Monitor CO2 emissions and evidence sustainability

Sustainability is becoming increasingly important for businesses who care not only about public perception but also about the environment. Fleet tracking gives you the power to monitor and reduce your CO2 emissions by improving your drivers’ behaviour and fleet utilisation. Each year, our customers save a combined 230,000 tonnes of CO2. We also offer a unique CO2 certification scheme, verified by the Energy Savings Trust, that allows you to demonstrate your business’ green credentials.

5. Eradicate paper-based tasks and administration

Digital transformation sounds scary, but it needn’t be. There are a number of processes across several departments that can be streamlined to save time, reduce waste and – most importantly – make your day-to-day easier. Driver expense reports, timesheets and legal requirements like vehicle checks can all be digitised to benefit your business. We can even provide a special Paperless solution that helps you transfer all your paper processes to a bespoke, agile digital workflow.

6. Use mobile apps to empower your drivers

Give your drivers more autonomy to make them feel trusted and engaged. The SmarterDriver app gives drivers the power to perform important tasks with a few simple swipes and taps. This includes submitting accurate mileage expense reports, performing mandatory vehicle checks and tracking their own driver behaviour scores to encourage safer driving.

Business vehicle tracking app

7. Promote driving best practice

A good business vehicle tracking solution will include a driver behaviour solution that’s practical and encourages improvement. Our solution rates drivers on three scores: Smoother (harsh braking/accelerating), Safer (speeding) and Cleaner (idling). This lets you identify which specific areas drivers excel in or need to improve. League tables and rankings can be implemented as part of a driving behaviour programme where the best drivers are rewarded.Read more about our driver behaviour scores.

8. Analyse fleet performance

The best way to ensure ROI from telematics is to analyse your data to uncover insights and hidden potential. You can run reports on a wide variety of topics, from fleet activity to distance travelled, fuel usage to maintenance. Identifying where you’re doing well can help you transfer these good practices to areas you’re under performing, and reports using reliable data can help you build a business case for improvement through change.

Business vehicle tracking software

9. Monitor and review asset utilisation

We’ve already mentioned fleet utilisation, but how is it measured? A simple utilisation report within our Connect platform will tell you the percentage of your target time that each vehicle is used. For example, if your goal is for each vehicle to drive 40 hours in total over the course of a week, you can quickly see how vehicles are performing against this target. If you notice that several vehicles are significantly below the 40 hours, it may be that you can make big savings by amending existing routes/schedules and reducing the size of your fleet.

10. Enhance existing IT systems with fleet data

The beauty of vehicle tracking is that it produces digital data that can be used in other processes. Having a connected fleet opens up the possibility of creating a connected business. APIs are a great way to link telematics data to existing IT systems, such as HR, finance and job management systems, automating many of the processes that would otherwise be time-consuming.

11. Reduce false claims and insurance costs

Telematics can also lower insurance costs for your business. The safer a fleet, the fewer accidents it has, meaning fewer claims and a reduced premium. Moreover, your data can be used to help reduce false claims. For example, let’s say you receive a complaint claiming that one of your vehicles caused damage to someone’s car. You can easily verify whether the story is credible by viewing your fleet’s historical data. In Connect, the ‘Been There’ feature will tell you which vehicles drove within a certain radius of a particular address, and exactly what time they were there.

12. Streamline tasks with automation & notifications

Time consuming tasks like running reports can be fully automated, saving you and your employees time. Create custom reports and then set them to run on a regular basis, so that, for example, every Monday morning the reports you need are sent straight to your inbox. You can also set up alerts that give you notifications whenever you need to act immediately on something. If you have a fleet that doesn’t operate at the weekend, you can set an alert that will notify you if any of your vehicles move on Saturday or Sunday.

13. Simplify fleet management and route scheduling

Knowing where your fleet is at any time is important. You need to know in order to plan routes and – crucially – react immediately if you need to reschedule jobs or journeys. Commercial vehicle tracking will provide a live overview of your fleet’s location at all times. You also have the power to optimise routes for shortest journey time, and instantly find the nearest vehicle to any given location at the click of a button, giving you the agility to react quickly to problems.

14. Deploy vehicle tracking without downtime

Implementation can be one of the biggest deterrents of investing in fleet telematics. While it’s true that some providers might cause significant disruption to your fleet’s daily activities, it’s possible to manage deployment so that it has minimal impact. We have a network of hundreds of engineers across the UK who will carry out installations at your chosen time and location. Another option is to use a true no-install option such as Pulse, which plugs into a vehicle’s cigarette lighter.

Masternaut Pulse device in situ

15. Evidence attendance and speed of job completion

If you need to confirm if and when a worker has attended a job, tracking devices can make this possible. Location, time and engine status data tells you exactly when a vehicle arrived at a location, how long they were there for, and when they left. This information can be combined with an external job management system to enrich it with live telematics data.

There are plenty more reasons why your business should invest in vehicle tracking. Why not start the conversation with our team today?

By Tom Brown on Feb 05 2019

A copywriter with a diverse background in marketing, I’ve dabbled in a variety of sectors including retail, education and gaming. But whatever the industry, whatever the format, writing is always about effective communication. In my role at Masternaut as Product Marketing Manager, my aim is to tell our customers about how telematics can improve their fleet management.

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