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Since 2006 in the UK, over 62,000 people have been killed or seriously injured in work-related road accidents, with over half a million minor injuries as well. The HSE (The Health and Safety Executive) estimate that more than a quarter of all road traffic accidents may involve someone who’s driving because of work. A human tragedy and a real loss of income for organisations, most of which can be avoided.

People are less cautious when driving for work purposes. 80% of drivers who make business trips use their phone while driving, according to a survey carried out by AXA Prevention in 2017, compared to "only" 59% during personal journeys. Clearly, road safety is a priority issue for companies. So how can we reduce the risk of accidents and respond effectively when there is a problem? Here are five areas where embedded telematics can help you to take action.

1. Reducing and optimising journeys

Lost or misused time is not good for any business. When it comes to a fleet of vehicles, that means an increased risk of road accidents for your drivers. It’s therefore essential to eliminate unnecessary trips or limit the distances travelled. The data obtained through telematics lets you contextualise and geolocate your company vehicles to accurately analyse their movements. This helps you optimise the allocation of your fleet resources (vehicles and drivers) and limit the time spent on the road.



example of monitoring the trips of 10 technicians over one day

2. Promoting eco-driving

When travel can’t be avoided, caution should be exercised and encouraged when driving. Our in-cab coach informs a driver of any poor behaviour such as speeding, sudden acceleration and braking, and idling. This immediate, real-time feedback is proven to make big improvements to a driver’s road conduct. In addition, the data that vehicles collect (the most-at-risk drivers, the most frequent types of dangerous behaviour) allows you to better define and personalise your needs for road safety training and prevention.

3. Ensuring optimal driving conditions

By taking good care of your fleet you also have a positive impact on the risk of accidents. So be sure to:

  • use vehicles appropriate to their loads, journey type, types of roads etc.
  • regularly check the operating condition of your company vehicles. For this your drivers can use our SmarterDriver app to perform vehicle walkaround checks, flagging up maintenance requirements or incident reports;
  • eliminate phone use while driving by installing real-time monitoring via the geolocation of vehicles. No more phone calls to find out where your technicians or delivery men are: a quick glance at the telematics platform is enough to locate them, so you can leave them to concentrate on their journey
  • make all your employees aware of the need to learn automatic safety reflexes. For example, check at the beginning of each phone call whether the other party is driving - if they are, ask them to call you back later and hang up

4. Providing assistance in the event of an accident

Providing drivers with the best driving conditions doesn’t always prevent accidents. But when an accident does happen, telematics solutions can once again play a vital role.

For example, in April 2018, one of our clients' technicians suffered a heart attack while driving. With no strength for anything else, he was able to press the E-call button (SOS) on his vehicle's onboard eco-driving coach. A simple action that triggered an immediate SMS raising the alert and providing his exact GPS location to the regional manager. The fleet manager was able to alert emergency services who quickly took charge of the situation and saved the driver.

Collision detection also provides real-time notifications of the exact position and the severity of a road accident. This is reassuring for the driver, who knows that their employer has been informed and can act quickly.

5. Identifying dangerous road sections

The safety of your drivers is not just about human behaviour and good equipment. The roads used also play their part in the 500 deaths that occur each year in work-related driving. Furthermore, the data collected in France in 2018 by Masternaut showed that the safest roads are not necessarily the ones we think! This type of analysis makes drivers aware of the most dangerous sections of roads in their area of travel. Once identified, route planning can also be modified to avoid them.

Telematics data and prevention actions can significantly improve road safety within companies, and it is our duty to ensure that everyone - drivers, colleagues, managers, families - takes action.

Speak to us today about how we can help ensure a safer fleet.

By Masternaut Team on May 22 2019

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