The telematics industry has come a long way in the last five years. At Masternaut, we have witnessed an undeniable shift in customer focus from a ‘control’ based (track & trace) approach towards ‘Big Data’ management. However, this transition has not happened overnight. Here are 4 key phases of progression that our customers often take during their journey with Masternaut, fleet data and telematics.

The 4 phases of fleet data utilisation

Phase 1: Create visibility & engagement with real-time data

Real-time vehicle tracking delivers instant fleet visibility. This enables organisations and fleet managers alike to plan more efficiently, simplify scheduling, reduce overtime, monitor CO2 and lower fuel spend. Furthermore, the addition of in-cab coaching devices and driving behaviour analysis empowers employees to improve their road safety and fuel economy. We always recommend that customers use our in-cab coaching solution in conjunction with road safety training to get drivers on board and engaged with the technology during this important first phase.

Phase 2: One-off analyses allow for better negotiation

When utilised correctly, fleet data can be used to negotiate better premiums, nullify disputes, evidence KPIs and highlight best practice. Our Catalytix team, for example, regularly helps customers reduce their insurance costs by up to 10%. Telematics is recognised by many leading insurers as both an investment in safety and a sound claims management strategy. A simple extraction from your existing data can, therefore, make a strong and efficient case to any insurance supplier.

Phase 3: Streamline processes through systems integration

Open Application Programming Interfaces (APIs) are a must-have for any enterprise-grade telematics player. APIs enable operational efficiency by sharing selected fleet data across the organisation. Our customers are using the Masternaut API to streamline a variety of Customer Service, Finance and HR business processes:

  • Real-time optimisation of jobs via the ERP system
  • Mileage expenses and overtime directly in the payroll system
  • Syncing vehicle and employee databases

“As part of our Smart Data strategy, we wanted to integrate Masternaut’s data as efficiently as possible. The API made this a reality” Adrian Talbot, AMEY Smart Data Team

Phase 4: Transform your business model & customer experience

Companies are using fleet data and operational insights to improve business processes and customer engagement. Would you like to charge your customers in real-time based on the effort it took to complete a job? What if your customers could schedule jobs themselves, via an app, without contacting you? All of this – and much more – is possible with telematics in place.

You likely already have this data

Unlike some other IoT applications, telematics is not at an early-stage – it has been around for over 20 years. If you have telematics installed in your fleet, you have entered the first – or possibly the second – stage of this journey and, therefore, already have the data needed to take your operations to the next level.

What else could you be using fleet data for? Connect with our experts to learn more.

By Sita Meek on Nov 01 2018

Sita is Masternaut's Global Marketing Director and a Stanford alumna. She is passionate about the nexus of tech, energy efficiency and CO2 emissions. Sita is excited to come to work every day because our technology helps slow down climate change and saves our customers money at the same time.

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