How to enrich your CRM & HR systems with fleet data

Written by Alex Rothwell, CTO, Masternaut

These are uncertain times for business leaders. Since it is increasingly hard to predict external factors’ impact on business activity, many executives are looking for reliable ways to control their operations.

Telematics is now a well-established way to run a more efficient, safer fleet. However, to reap the benefits of a data-driven approach across different functions, it is not enough to install a system: integrating fleet data with other enterprise systems delivers more value to the business as a whole. At the same time, it requires more vigilance about reliability and data security.

How telematics helps businesses become more data-driven

The core value proposition for fleet telematics is simple: you become more data-driven in the management of your mobile workforce in order to improve driver safety, operational efficiency, and ultimately customer satisfaction. As a result of the rapid growth of telematics, mobile workforces have become more transparent and efficient.

This is how it works: Vehicle data is collected from the vehicle’s computer and transmitted to an online management platform that helps you understand how your fleet is performing. The platform reports location, driver behaviour, fuel usage, CO2 emissions and mileage. Better yet, by fully integrating this data with your existing IT systems, you can give your business a single, holistic view of your operations.

Integration of fleet data via API has changed the game

APIs (application programming interfaces) easily connect fleet data to other platforms within your business, including HR, ERP, and customer service systems.

Integrating data with your HR system means that you only need one database of employees, which can be mirrored onto your telematics system for driver behaviour management. Timesheets and payroll can be simplified by enabling drivers to identify private and business journeys via mobile app, allowing the telematics platform to feed business hours directly into your payroll system.

Telematics can also help you automate certain customer service processes. Vehicle positions can be viewed in real-time, so your customer service agents can handle customer enquiries and emergency requests professionally and proactively. Many of our clients use alerts to prepare the next delivery when a vehicle gets within a pre-defined radius of the depot, or to check on vehicles that spend more time than expected waiting at a site.

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