Telematics is now a well-established way to run a more efficient, safer fleet. However, to reap the benefits of a data-driven approach across different functions, it's not enough to just install a system. Integrating fleet data with other enterprise systems delivers more value to the business as a whole. But at the same time, it requires more vigilance about reliability and data security.

How telematics helps businesses become more data-driven

The core value proposition for fleet telematics is simple: become more data-driven in the management of your mobile workforce in order to improve driver safety, operational efficiency, and ultimately customer satisfaction. As a result of the rapid growth of telematics, mobile workforces have become more transparent and efficient.

It works by collecting vehicle data from the vehicle’s computer, which is then transmitted to an online management platform that helps you understand how your fleet is performing. The platform reports location, driver behaviour, fuel usage, CO2 emissions and mileage. Better yet, by fully integrating this data with your existing IT systems, you can give your business a single, comprehensive view of your operations.

Your data is valuable - not just to you

The wealth of data available from your fleet can help you make data-driven decisions for your business. At the same time, you’re dealing with core operations data and the personal data of your employees. Therefore, it's vital to ensure security and compliance with EU regulations.

In recent high-profile data breaches at TalkTalk and Tesco, the Information Commissioner's Office (ICO) imposed newsworthy penalties. But these will pale in comparison to any upcoming penalties now the General Data Protection Regulation (GDPR) has come into force.

Firms in breach of these regulations face a fine of either €20m or 4% of global revenue, whichever is higher. TalkTalk was fined £400,000 by the ICO, but under GDPR would have faced a fine of over £70m. Tesco could have been hit with a bill of £1.94bn.

Protecting sensitive data requires focus and care. When choosing a telematics provider, it's important to make sure that there are safeguards in place to protect your data, and that they enable you to be compliant with EU regulations.

Questions you should ask

You should be asking any prospective supplier:

  • Do you adhere to the following laws for processing personal data?
    • UK Data Protection Act 1998
    • GDPR
  • What security do you have in place to protect data?
    • Compliance measures like security policies, encryption, data access restrictions, and disaster recovery
  • Do you transfer personal data outside of the European Economic Area?
    • Some providers use data centres in the United States

Masternaut does not transfer any data outside of the European Economic Area. Instead, we use two fully controlled, redundant data centres based in Europe. Our data centres meet the highest security standards and provide for disaster recovery. We are ISO 27001 certified and protect data with a wide range of measures including:

  • Technical/cyber defences, with regular third-party testing
  • Security policies covering all access and activities according to the ISO security model
  • Physical access defences and procedures
  • Staff training and awareness


A data-driven approach to your fleet management can help deliver savings, provide excellent service to customers, and create a safe working environment for your staff.

Make sure you ask the right questions as you choose a reliable technology partner.

For more information about our technology, please click here.

By Alex Rothwell on Apr 01 2018

Senior Executive with successful track record leading and transforming global teams to deliver high performance. 25+ years’ experience in the software and technology sector, creating & delivering SaaS, mobile, and embedded products and services.

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