---
title: Company rebrand makes waves
description: Masternaut has launched a new strategy to focus on software rather than hardware, as the fleet industry becomes increasingly data focused.
image: https://www.masternaut.com/hubfs/Masternaut_April2019/Blog/News/new-branding.jpg
---
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# Company rebrand makes waves
June 12, 2018
[**](https://www.masternaut.com/news/posts/company-rebrand-makes-waves/#) [**](https://twitter.com/intent/tweet?text=%20https://www.masternaut.com/news/posts/company-rebrand-makes-waves/) **
**Fleet News**
"Masternaut rebrands for connected future - Masternaut has launched a new strategy to focus on software rather than hardware, as the fleet industry becomes increasingly data focused. The company believes that the future of telematics is about transforming fleet operations by harnessing the power of data."
[Read the full story >](https://www.fleetnews.co.uk/news/fleet-industry-news/2018/06/13/masternaut-rebrands-for-connected-future)
**Fleet Point**
"Market-leading telematics solutions provider Masternaut has launched its new brand at a telematics road show. This evolution reflects how Masternaut is developing its products and services, to focus on software rather than hardware, as the industry becomes increasingly data focused."
[Read the full story >](https://www.fleetpoint.org/fleet-industry-news/news-by-date/masternaut-announces-data-focused-future/)
**Fleet World**
"Telematics and fleet management company, Masternaut, is re-shaping its operations to focus on software rather than hardware, aimed at helping businesses and Governments better utilise fleets’ data."
[Read the full story >](https://fleetworld.co.uk/masternaut-restructure-puts-the-focus-on-real-time-data/)
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