---
title: Masternaut featured on BusinessCar
description: Read our VP of strategy, Albert Chu, views on the changing attitudes of businesses and drivers towards vehicle tracking and big data.
---

[Latest company news | Masternaut ](https://www.masternaut.com/news)

# [Masternaut featured on BusinessCar](https://www.masternaut.com/news/posts/masternaut-featured-on-businesscar/)

 Written by [Masternaut](https://www.masternaut.com/news/author/masternaut) | July 06, 2017

Our VP of strategy, Albert Chu has featured in an article titled: [Telematics - the fleet revolution](http://www.businesscar.co.uk/analysis/2017/telematics-the-fleet-revolution).

The post addresses the changing attitudes of businesses and drivers towards vehicle tracking and highlights the many benefits of a "big data" approach towards fleet management.

A number of industry experts were approached to provide their thoughts on telematics, including Masternaut's Vice President of Strategy, Albert Chu.

*"It is a common misperception that the aim is to monitor the drivers," says Masternaut's Chu. "Monitoring individual drivers would hugely increase the managerial workload of a company. Instead, we at Masternaut focus on engaging drivers - for example, with our [In-Cab Coach](https://www.masternaut.com/all-solutions/telematics-devices/in-cab-coaching/) that gives immediate feedback, or via our mobile app."*

*On a company level, Chu explains the aim is to use insights from vehicle location and [driver behaviour](https://www.masternaut.com/all-solutions/driving-behaviour) scores to run a better business, both in terms of profits and in terms of employee safety. "You cannot run a good business blind - telematics gives decision-makers, from fleet managers to operations directors, data and insights on where they should focus their efforts," says Chu.*

[View full post](https://www.masternaut.com/news/posts/masternaut-featured-on-businesscar/)

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